British Manufacturer of female clothing specialising in the paradox of minimalism – Vivichi isn’t just a brand, it isn’t just fashion; it’s a culture, it’s a lifestyle, is a brand whose up-to-the-minute designs fall within the ‘limits of minimalism’, infusing unique shapes & prints with colourful hues, to create a look that strikes the perfect balance.
Officially our target audience is 18-35-year-old women, but internally we target everyone who loves fashion, regardless of age or income. Vivichi isn’t just a brand, it isn’t just fashion; it’s a culture, it’s a lifestyle, it’s a way of defining your identity. Our collections aim to provide balance and with this in mind, our designs are created not only to be worn with Vivichi, but to be styled with other brands to create your own take on our paradox. Our key selling points as a brand are our speed to market and our brand image.
• We consistently react to our customer needs, releasing several new styles on an almost daily basis.
• Our brand name and identity give the customer a unique feel that they are wearing a high-end brand even though our prices range between £15-£50 normally. We do not market ourselves as affordable or based toward a certain price, as this would diminish the allure of our brand. The name Vivichi we believe gives the customer a feeling that she is buying into a brand of quality, integrity & individualism.